Open your mind to True Street Art The smart #3 Keith Haring Art Car to Debut at Auto Shanghai

April 18, 2025, Shanghai smart, the premium intelligent auto brand, is showcasing its artistic and co-creative brand genes by announcing the unveiling of an all-new art collaboration. The smart #3 Keith Haring Art Car is set to have its debut at the 2025 Shanghai International Automobile Industry Exhibition. This special art piece pays tribute to Keith Haring’s renowned and influential dynamic urban art style, featuring his recognizable figures and vibrant colors. A production version inspired by this collaboration will become available later this year. Singapore, Egypt, Chile, Australia, and New Zealand, among others, and will be gradually rolled out into other global markets throughout 2025.

Ms. Mandy Zhang, Global CMO of smart, said, “At smart, we aim to inspire, guided by our ‘open your mind’ ethos. This collaboration with Keith Haring represents the perfect fusion of our brand’s urban essence with true street art. Both smart and Keith Haring share a vision of bringing creativity to city spaces and challenging conventional thinking. Co-creation and artistic collaboration have always been part of smart’s DNA. smart’s journey with art is always on, and in homage to this spirit, the brand has launched new co-creation initiatives to inspire a global audience by bringing unconventional, curious, and open-minded creatives together. This partnership reflects our deep passion for art, urban lifestyle, and our commitment to creating vehicles that are not just modes of transportation, but expressions of individuality.”

smart X Keith Haring: True Street Art

Keith Haring is an iconic figure in street art, renowned for his vivid and impactful work that explores themes of activism, social change, and public awareness. His art was never confined to galleries; it thrived in urban settings, engaging directly with the public and transforming everyday city spaces into powerful canvases of expression. Like Haring’s work, smart was born for the streets. From the very beginning, smart has sought to reimagine urban mobility, challenge convention, spark dialogue, and bring new ideas to life in the heart of the city. smart and Haring share a social calling rooted in openness, creativity, and in bringing inspiration into the daily lives of people everywhere. This shared spirit is at the core of smart’s “open your mind” ethos, inviting everyone to think differently, live boldly, and express themselves freely.

Expanding Global Market Presence smart Announces New Zealand Launch of the smart #1 and #3

April 15, 2025, Auckland smart has officially introduced its premium all-electric SUV line-up to New Zealand through a strategic partnership with Armstrong’s, one of the country’s largest independent automotive groups. The smart #1 is priced from $64,990 + ORC to  $79,990 + ORC, while the smart #3 ranges from $69,990 + ORC to $84,990 + ORC, with both models available in PRO+, Premium, and BRABUS variants.

Designed by Mercedes-Benz Global Design team, the smart #1 was created as a premium compact urban SUV, while the smart #3 is an SUV coupe. Offering a combination of premium avant-garde style and high-tech features while embodying smart’s dedication to innovation and sustainable urban mobility, the smart #1 and smart #3 have already won the acclaim of customers worldwide.

Less than two weeks since orders in New Zealand began, smart has reported a strong positive response to their stunning range of premium all-electric SUV models. The models have a well-established presence across markets in China, Europe, Malaysia, Singapore, Egypt, Chile, Australia, and New Zealand, among others, and will be gradually rolled out into other global markets throughout 2025.

As part of its ongoing global expansion, smart is excited to announce that the smart #1 and #3 will be available for test drives at Armstrong’s Mercedes-Benz dealerships in East Auckland and Christchurch. Thanks to the innovative Shop-in-Shop smart concept, customers can experience these premium all-electric SUVs at Armstrong’s locations in East Auckland, at 279 Ti Rakau Drive, and in Christchurch, at 6 Detroit Place. This provides an exciting opportunity for potential customers to explore the smart #1 and #3 firsthand and see why they have already garnered enthusiastic feedback worldwide.

Mandy Zhang, Global CMO of smart, said, “We are delighted to introduce smart #1 and #3 to New Zealand through our strategic partnership with Armstrong’s. New Zealand presents excellent growth opportunities for our premium all-electric SUV lineup. This milestone launch reflects our ‘open your mind’ brand mantra as we accelerate our global presence in 2025.”

Troy Kennedy, the CEO of Armstrong’s, said, “smart #1 and #3 are now available to New Zealand customers, with enthusiastic test drive feedback boosting our confidence for smart’s future here. These vehicles blend German precision, European quality and Chinese electric innovation – precisely what today’s eco-conscious customers demand. We’ve chosen to launch smart strategically in East Auckland (Botany) and Christchurch, two key markets that align well with the brand’s innovative spirit and strong growth potential in New Zealand.”

Following its “China-Europe, dual-home” global development strategy, smart continues to strengthen its global position across 37 markets spanning China, Europe, Southeast Asia, South Asia, Oceania, the Middle East, Africa, and Latin America. The brand is committed to further expanding both its model range and market presence in the coming year.

smart Test Drive Competition

Win a week in a smart

The new smart electric car range offers a luxury driving experience that challenges the status quo through personalisation, allowing you to express your individuality. Whether in motion or parked, smart cars naturally command attention.

Just by booking and completing a test drive in a smart at your smart dealer in Auckland or Christchurch, we’re giving you the exclusive opportunity to win a week-long test drive in a smart electric car.

How to enter

To enter, all you need to do is book a test drive via the website and complete the test drive at smart East Auckland or smart Christchurch to go into the draw to win.

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Book your test drive

Don’t miss out, book your test drive now.

smart x Khu Khu

The new smart electric car range offers a luxury driving experience that challenges the status quo through personalisation, allowing you to express your individuality. Whether in motion or parked, smart cars naturally command attention.

With fresh flavours, fun beats, and food perfect for sharing, Khu Khu takes vegan food pretty seriously – but you don’t have to be vegan to enjoy Khu Khu’s Thai-inspired dishes. Try it out for yourself, we know you won’t be disappointed.

Win a week in a smart #3

+ $300 Khu Khu voucher

These two adventurous spirits are collaborating to give you the chance to experience memorable moments with us.

Not only do you get to spend a week driving electric with the smart #3 Premium, you get to wine and dine in style thanks to a $300 Khu Khu voucher.

How to enter

To enter, all you need to do is tag a friend on Instagram and follow both @smart_newzealand and @khukhueatery and use #smartxkhukhu in your post.

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