Ms. Mandy Zhang, Global CMO of smart, said, “At smart, we aim to inspire, guided by our ‘open your mind’ ethos. This collaboration with Keith Haring represents the perfect fusion of our brand’s urban essence with true street art. Both smart and Keith Haring share a vision of bringing creativity to city spaces and challenging conventional thinking. Co-creation and artistic collaboration have always been part of smart’s DNA. smart’s journey with art is always on, and in homage to this spirit, the brand has launched new co-creation initiatives to inspire a global audience by bringing unconventional, curious, and open-minded creatives together. This partnership reflects our deep passion for art, urban lifestyle, and our commitment to creating vehicles that are not just modes of transportation, but expressions of individuality.”
smart X Keith Haring: True Street Art
Keith Haring is an iconic figure in street art, renowned for his vivid and impactful work that explores themes of activism, social change, and public awareness. His art was never confined to galleries; it thrived in urban settings, engaging directly with the public and transforming everyday city spaces into powerful canvases of expression. Like Haring’s work, smart was born for the streets. From the very beginning, smart has sought to reimagine urban mobility, challenge convention, spark dialogue, and bring new ideas to life in the heart of the city. smart and Haring share a social calling rooted in openness, creativity, and in bringing inspiration into the daily lives of people everywhere. This shared spirit is at the core of smart’s “open your mind” ethos, inviting everyone to think differently, live boldly, and express themselves freely.
